Features
Easy-to-use SEO software designed for web designers, freelancers, and digital agencies.
Built for Agencies by an Agency
We are digital agency owners just like you. And because we continue to operate an SEO agency, we know your struggles.
We also know the potential SEO services have to impact your and your client's businesses, which is why our features are built for you.
Increase your recurring revenue
Build confidence
Close more sales
Follow a proven roadmap
Follow a Step by Step Process
A complete business system to start and scale your SEO service offering.
Create Your SEO Services Offering
Our software features a roadmap for packaging, pricing, marketing, and selling SEO services. This roadmap includes business resources, templates, and examples to accelerate the development of your SEO line of service.
Deliver SEO Services with Confidence
Learn how to deliver SEO services or refine your current processes. We take you step by step through the delivery of the SEO Assessment, SEO Set-Up, and Monthly SEO services. Our checklists include video lessons, written content, and supporting templates. Track the progress of your delivery by marking steps complete as you go.
Easily Train Junior Team Members
Ready to scale? Pathfinder empowers junior team members to deliver SEO services by following our process. Your agency can scale easily, saving you training time while ensuring quality control of the work product.
If I had to sum Pathfinder SEO up in one word, it would be ‘clarity’! I have done SEO courses in the past but I always felt like I was missing how all the pieces of the jigsaw hang together. Pathfinder SEO offers a clear structure to run SEO campaigns and they teach you how to sell SEO as a service in a step-by-step process. I would highly recommend them!"
-Emma Wienke
Vinx Creative
Integrated SEO Tools
A simple and powerful toolset.
Keyword Research
Our keyword research tool is easy to use and backed by Google's best industry data. More importantly, a step-by-step keyword research process helps you get strategic beyond the tool.
Rank Tracking
Monitor your client’s visibility on Google and track your progress over time. Rank tracking data is seamlessly integrated into your monthly reports. It’s really that simple.
Authority Tool
Measure your client’s domain trust and authority and compare it to their competitors. Our authority tool provides you a Rankability score from 0 - 100 to support your off-site SEO efforts.
White Label Monthly Reports
Automate your SEO & Google Ads reporting. Our white label SEO reports include only the data that matters in a visually appealing, easy-to-follow client report. No building is required. They are delivered to your inbox on the first of each month.
Google Analytics
Pathfinder integrates with Google Analytics, so you don’t have to become a GA4 expert. Simply connect your client’s campaign in Pathfinder to Google Analytics. Our software will automatically pull the metrics that matter into your client’s Dashboard and Monthly Reports.
Keyword Rankings
Highlight keyword visibility as a leading indicator of success. As keyword rankings improve, traffic tends to follow. Our built-in keyword rank tracking makes this seamless.
Google Ads
SEO and Google Ads services are complementary. Providing clients monthly reports with both organic and paid search data creates an integrated offering and makes your reporting process more efficient.
When we switched to Pathfinder Reporting it saved us at least one hour nearly two per client per month. And the reports look great. Very professional.
-Michael MacGinty
MEANIt Web Design & SEO
Learn with Coaching & Community
New subscribers receive 2 one-on-one coaching sessions, a value of $300!
Each session is one hour long. The sessions can be utilized anytime and don’t expire. Some subscribers like to use their coaching sessions to talk about the business of offering SEO services. Others want to dive into SEO strategy for specific clients. The time is yours.
Schedule a Demo
See Pathfinder in action and get your questions answered.